Create Brand Awareness- Ultimate Solutions

digitalmarketing #Branding
30 May, 2015

What is Branding?

Branding is the identity of your business. Name, Symbol (logo), Sign, Term or combination of all of them planned to identify products and services you offer.

No matter how great your product is, if your target audience is not aware of it, you might not see any sale. So, creating brand awareness should be the first step of your marketing strategy

Proven tips for creating brand awareness

Create Brand Awareness

Offline Methods

Traditional methods of Advertising and creating brand awareness are not dead. You can still leverage TV, Radio, TeleMarketing. I got you affordable advanced offline solutions:

Organize an Event

Hold an event and invite your potential clients, experts in your industry, Get in touch with your competition. In my opinion, this is the most rewarding method. It will surely help you create brand awareness and connect with your customers.

Collaborate

Join the force with the other established brands is strategic and quick way to get recognition.

Sponsorship

You may sponsor events, startups, charities or non-profit bodies in your niche, It will give you great chance to display your brand, showcase your product and to connect with large targeted audience.

Online Strategy

I think the saying “Out of Sight, Out of Mind” is very true. Any brand’s success depends heavily on how its customers perceive it:

Pay Per Click Advertising

Search Engines like Google, Bing and Social Media websites like Facebook offer facility to set advertise campaign that ask for payment only when somebody clicks on it.
Know more about PPC though Huffingtonpost

Blogs and Websites

Display a banner of Your brand at other relevant blogs and websites, make sure your banner is compelling and interesting for your targeted audience.To grab more attention, The websites on which banner appears should be popular and trustworthy in your niche.

Content Marketing

You may write a blog about your brand or product, how it benefits others, how your business works. More engaging the content, more chances to get the large audience.

Social Media

Create Facebook, Twitter, Instagram or Tumbler accounts, post about your brand. You can run advertisement campaigns on Youtube and Facebook at the affordable price with high return on investment.

Email Marketing

You can send your subscribers or followers emails regarding your brand, If you are keen about knowing the Importance of Email Marketing, keep reading here.

Feedback Survey

Today’s customer believes in online reviews, showcase your client Testimonials, Feedbacks online. This will help you gain your consumers trust. Provide great customer service and ask for feedback, also be aware of your brand’s online reputation and work constantly towards improving your brand.


This article is the part of beginner Inbound Marketing Series.

Go to Part 1: What is Inbound Marketing?

ThoughtStream Labs are a leading wordpress web design and digital marketing agency in India. We have been offering a wide range of web development services along with excellent online marketing solutions for our clients all over the world. If you are a business looking for a complete web service provider, then contact us

Aditi Joshi
Aditi Joshi

WordPress website consultant, SEO expert and digital marketing enthusiast. Aditi has more than 6 years of experience in Website development and Internet Marketing. She research for what works in web design and internet marketing right now and share it with you. She shares her standard practices for SEO, Marketing and Web design. Her goal is to empower small businesses with the killer marketing and website development plan that works. she is freelancing since 2011, You can read more of her articles at Website Consultant Pro



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