What is Branding?
Branding is the identity of your business. Name, Symbol (logo), Sign, Term or combination of all of them planned to identify products and services you offer.
No matter how great your product is, if your target audience is not aware of it, you might not see any sale. So, creating brand awareness should be the first step of your marketing strategy
Proven tips for creating brand awareness
Traditional methods of Advertising and creating brand awareness are not dead. You can still leverage TV, Radio, TeleMarketing. I got you affordable advanced offline solutions:
Organize an Event
Hold an event and invite your potential clients, experts in your industry, Get in touch with your competition. In my opinion, this is the most rewarding method. It will surely help you create brand awareness and connect with your customers.
Join the force with the other established brands is strategic and quick way to get recognition.
You may sponsor events, startups, charities or non-profit bodies in your niche, It will give you great chance to display your brand, showcase your product and to connect with large targeted audience.
I think the saying “Out of Sight, Out of Mind” is very true. Any brand’s success depends heavily on how its customers perceive it:
Pay Per Click Advertising
Search Engines like Google, Bing and Social Media websites like Facebook offer facility to set advertise campaign that ask for payment only when somebody clicks on it.
Know more about PPC though Huffingtonpost
Blogs and Websites
Display a banner of Your brand at other relevant blogs and websites, make sure your banner is compelling and interesting for your targeted audience.To grab more attention, The websites on which banner appears should be popular and trustworthy in your niche.
You may write a blog about your brand or product, how it benefits others, how your business works. More engaging the content, more chances to get the large audience.
Create Facebook, Twitter, Instagram or Tumbler accounts, post about your brand. You can run advertisement campaigns on Youtube and Facebook at the affordable price with high return on investment.
You can send your subscribers or followers emails regarding your brand, If you are keen about knowing the Importance of Email Marketing, keep reading here.
Today’s customer believes in online reviews, showcase your client Testimonials, Feedbacks online. This will help you gain your consumers trust. Provide great customer service and ask for feedback, also be aware of your brand’s online reputation and work constantly towards improving your brand.
This article is the part of beginner Inbound Marketing Series.
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