Ultimate Guide to Inbound Marketing

23 May, 2015

Beginner Part 1

What is InboundMarketing?

Inbound marketing is a collection of strategies where your customer know about your brand by conducting a keyword search, Reading your blog, Following you on social media or interacting you on.
So, As opposed to traditional marketing strategies like direct Email, telemarketing and advertising, where you communicate to unqualified masses by interrupting them, Inbound marketing strategies reach out to consumers who are actively looking for the services/products you offer. That is why Inbound marketing is more effective.


Foundation of Inbound Marketing

Your website and your brand together they are the foundation of your inbound marketing plan.

  • Evaluate strength and weaknesses of your brand and businesses.
  • clearly define your brand and differentiate it from others. Make sure your website has clear call of actions, it is easy to access content and your website clearly define what your brand / business is and What services or products you offer.
  • The purpose of your website is to connect with audiences, generate website traffic and turns your followers into your fans.

Generate leads and build Loyalty should be the focus of your inbound marketing game plan.

6 important steps to generate leads and build loyalty

1. Build brand awareness
2. Position yourself as innovator
3. Boost Rankings across Search engines
4. Fresh, Relavant and Link worthy content
5. Social Media sharing
6. Establish and Strengthen Relationships

This article is the part 1 of Beginner Inbound Marketing Series.

Part 2: Create Brand Awareness
Part 3: Position yourself as innovator in your niche

ThoughtStream Labs are a leading wordpress web design and digital marketing agency in India. We have been offering a wide range of web development services along with excellent online marketing solutions for our clients all over the world. If you are a business looking for a complete web service provider, then contact us

Aditi Joshi
Aditi Joshi

WordPress website consultant, SEO expert and digital marketing enthusiast. Aditi has more than 6 years of experience in Website development and Internet Marketing. She research for what works in web design and internet marketing right now and share it with you. She shares her standard practices for SEO, Marketing and Web design. Her goal is to empower small businesses with the killer marketing and website development plan that works. she is freelancing since 2011, You can read more of her articles at Website Consultant Pro

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