Email Marketing handful tips and importance

digitalmarketing
02 Mar, 2015

Email marketing spend grows 10% year over year and it is expected to continue in 2015 also.(Forrester)
Email marketing, when done right, delivers the right message to the right audience.

Email Marketing is easy

They are your customers or subscribers, so they are in for learning more about your products, discount coupons, sales offers, your work process, your achievement etc. How easy is to write an email and send it to multiple subscribers at one go? Pretty easy and quick, right? That is why email marketing is getting more and more popular since its arrival.

email-marketing-important-strategy

Why should you make Email Marketing major part of your marketing strategy in 2015?

Increases ROI
According to “Mark the Marketer” analysis 2014, Email marketing still is the best digital marketing strategy to increase ROI, followed by SEO, and banner ads have the lowest chance to increase ROI. Shopping cart abdonment emails and other 13 email template types that can increase your ROI

Cost Effective & Affordable
For every $1 spent, $44.25 is the average return on email marketing investment.(exacttarget)
Yes, you have to spend some money to have newsletter subscription feature integrated on it. Once your email marketing setup is done, monthly maintenance is very affordable.

More targeted than social media
subscribers receive emails in their inbox, it is more personal way to communicate with them. Unlike social media, It is easy to choose who will receive your e-mail. e-mails are more relationship-focused, equipped with features like “Reply”, “Forward” to make communication friendly and personal. You don’t have word limits in email, so you can clearly display your ideas and reasons for approaching them.

Longer lifespan than social media.
Think of 10 minutes spent on social media platforms, there are too many posts every day and they don’t engage our attention like emails do. Digital marketer should send at least weekly post to subscribers. 40% more chances with the success of opening your email by subscribers rather than noticing your social media posts.

Easy to test results.
Most of the email marketing service providers, like MailChimp, offer A/B testing to evaluate the performance of email marketing campaigns.It is very important to have scientific testing approach to see the results. It is certainly, not the rocket science, you can easily set up A/B testing by adding some of your email subscribers in list A and some in B, then run campaign with the strategy A and the strategy B, See the difference in email opening rate,click-through-rate etc.

Read useful articles on the importance of email marketing around the web:
KissMetrics: 7 Overlooked but Critically Important Details of Profitable Email Marketing
HubSpot: Email Marketing Stats

ThoughtStream Labs are a leading wordpress web design and digital marketing agency in India. We have been offering a wide range of web development services along with excellent online marketing solutions for our clients all over the world. If you are a business looking for a complete web service provider, then contact us

Aditi Joshi
Aditi Joshi

WordPress website consultant, SEO expert and digital marketing enthusiast. Aditi has more than 6 years of experience in Website development and Internet Marketing. She research for what works in web design and internet marketing right now and share it with you. She shares her standard practices for SEO, Marketing and Web design. Her goal is to empower small businesses with the killer marketing and website development plan that works. she is freelancing since 2011, You can read more of her articles at Website Consultant Pro



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