Why web design is important for websites

Web Design
27 Jan, 2015

Web design is certainly the most important aspect of your brand’s online presence. While creating a new website for your business, You should evaluate website design for below aspects.

Aesthetics

A great aesthetics can be achieved by keeping these things in mind: A clean easy to read typography along with harmonious colors and spacing to organize content. Adding smoother movement with scrolling and animation, Using right images and infographics to make your message clear and easy to understand.
94% of a website visitors first impressions are design-related.

Trust

Nearly half (46%) of people say a website’s design is their number one criterion for determining the credibility of a company. (NewsCred)
It might not be surprising that website aesthetics is a decisive factor for trusting a brand. What is surprising, however, is the speed at which we decide whether we trust a website or not: Studies show that users establish an opinion about a brand’s appeal within a split second of seeing website for the first time and before consciously reading any content.
According to web credibility research from Stanford, 75% of users admit to making judgments about a company’s credibility based on their website’s design.

Load Time
many times we’ll let loading time increase to accommodate better aesthetic design, new useful functionality or to add more content to web pages. It turns out, web users don’t care about them as they care about loading time. low load time can dramatically increase your conversion rate.
Walmart found this to be true, reporting increased conversion of 2% for every 1 second imporvement to their site speed. (source: Walmart)
1) 40% of people will abandon a web page if it takes more than three seconds to load. (Source:Econsultancy)

Usability
Usability of any website can be determined by its approach to let user navigate to information quickly and easily. If a website is design with usability in mind, it would be easy for users to access content they are looking for. If it is difficult or frustrating, the visitor will leave website – and that means it is a lost opportunity. A clean design website has easier access to call to action button, contact form and information of services, portfolio or products. In short, a good design helps readers scan web pages quickly. According to a series of studies in recent years, web users don’t read a lot. In a best-case scenario, we only read 28% of the text on a web page.

Responsive web design
Responsive Web Design is an approach of designing a website such that the website provides an optimal view across a wide range of different devices. Responsive web design is considered as fluid design – super flexible and easy approach for reading and navigation with a minimum of resizing and scrolling- It is key factor while designing the modern websites,
60% of Internet Access Is Mostly Mobile ( Source: BOP Design )

SEO

Ultimately above factors will lead great impact on Search Engine Ranking across search engines. After all, your site is all about conversion rates and To achieve it, it is important to reach out to your potential customers.

ThoughtStream Labs are a leading wordpress web design and digital marketing agency in India. We have been offering a wide range of web development services along with excellent online marketing solutions for our clients all over the world. If you are a business looking for a complete web service provider, then contact us

Aditi Joshi
Aditi Joshi

WordPress website consultant, SEO expert and digital marketing enthusiast. Aditi has more than 6 years of experience in Website development and Internet Marketing. She research for what works in web design and internet marketing right now and share it with you. She shares her standard practices for SEO, Marketing and Web design. Her goal is to empower small businesses with the killer marketing and website development plan that works. she is freelancing since 2011, You can read more of her articles at Website Consultant Pro



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